Sticky Product Info and CTA Box

Project Overview

On Control, a sticky footer was displayed upon scrolling past the hero. This footer contained a CTA and pricing info. Clicks were 1% but scroll depth was significant. The goal here was to increase clicks and therefore CVR.

Hypothesis

The current sticky CTA section on product pages only shows the CTA and the sale price. Clicks on those CTAs are 1%. This test attempts to boost CVR and clicks on the sticky CTAs by adding basic course info to the sticky section.