Using Conventions to Increase Clicks

Project Overview

Before hitting the cart, there is an offer to save a certain amount on the actual product if they sign up for a subscription. The No and Yes buttons were ordered intuitively backwards: Yes then No. Usually the primary button — the one you want them to click — is on the right.

Hypothesis

Swapping the order of the buttons is a more intuitive arrangement - usually the primary button is on the right. This will increase CVR and increase the offer take rate.